The social network is testing a new feature so that people spend even more time watching videos.
If you spend a little time on YouTube, you may have realized that the online video platform sometimes offers you to finish videos that you started, but not finished. Visibly Facebook decided to do the same. Recode says that the social network wants its users to finish what they started, or at least "at least the videos".
"The company is testing a new feature that pushes users to" keep watching "videos they've seen in their news feed but have never finished. This feature is a test, according to a Facebook spokesperson, and appears at the top of the timeline of some users, but only on the web version. "
This is far from the first time that Facebook launches tests on a few users. However, not all have passed this stage. Lately, the social network has launched test buttons reaction in Messenger, and has for the first flks introduced a button "I do not like" . He also started placing ads in the middle of videos watched by some users, always in the context of tests.
Longer content
Contacted by Recode, a spokesman explained that we were still in "initial stages" regarding the functionality to continue watching a video, and that it was possible that it would never be unveiled to the set Of users.
The goal is of course to push users to watch more videos, an axis on which Facebook has been very enterprising in recent months . But as Recode explains it also fits into the social networking strategy that asks content creators to publish longer videos "and hopes that users will even watch them on their traditional TV screen . "
"Despite the massive Facebook advertising business, the company is still at the beginning in terms of bigger campaigns that continue to end on television. The social network has pushed aggressively towards the video to cling to this business, and recently began to test ads in the middle of videos. The longer you look, the more ads you see. "
Image: fbdownloader
Source: slate
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