One can not help but notice that this year there are abnormally many leaks in the new Samsung flagship. Despite the fact that the announcement will take place only in the future Wednesday, by this time about almost everything is known about the smartphone: characteristics, design, prices, color options and even a list of accessories. How could this happen to one of the most successful companies in the mobile device market? Let's try to figure it out.
This year Galaxy S8 is postponed to March. It is rumored that this was due to Samsung's desire to additionally check all the systems so as not to repeat the Galaxy Note 7 fiasco, because it could be fatal for the company if not financially, then in a strategic and leadership struggle with Apple for sure. However, a little later appeared another version - the delay was due to problems with the production of 10-nm chipsets (Snapdragon 835 and Exynos 8895). Let's recall where the massive information injection on the Galaxy S8 began. Nothing unusual - covers, renders based on information from the manufacturers of these same cases, which in the end turned out to be a fake. January 26 @evleaks published the first live photo of the Galaxy S8 in the form in which we see it now. Two months before the actual announcement. Mystic.
For a long time it was thought that Samsung would follow the way of Sony - it will show the flagship on MWC 2017, but the release will take place in a half or two months. By the way, Xperia XZ Premium can serve as an excellent example of how to store commercially valuable information, because of the first announced commercial smartphone on Snapdragon 835 information before the announcement was quite a bit and not all of it was true. But this did not happen, and on MWC 2017 was shown a short video presentation about anything with an indication of the date of another press conference - March 29.
But the searchers for leaks these days tried. In particular, we learned that the Galaxy S8 will receive 4 GB of RAM, an 8-megapixel front camera, an iris scanner, AKG headphones in the kit (by the way, cooperation with Harman over the Galaxy line 2017 also became the announcement of MWC 2017), waterproofing, 5.8 "and 6.2" AMOLED-screens, USB-C and 64 GB of internal memory (more or less complete specifications - here and here). Not without a new portion of renders and photos, for some reason there are no pictures of the back side. Too everything is collapsible and reconciled for the negligence and connivance of employees of one of the world's largest corporations, is not it?
It should be said that such a strategy (if it is, of course, exactly the strategy) seems quite reasonable - in the end few people have not seen what will be the Galaxy S8 and Galaxy S8 +, and the public, not indifferent to the IT sphere, was distracted from the news of the arrests On corruption cases. Samsung also provided an opportunity to digest the unpopular solution at the location of the fingerprint scanner, which caused a storm of indignation even among many loyal fans of the Korean brand. Despite the actual indirect manipulation of the media, this is not some kind of a method of dirty competition, as it was in 2013 with a history of hired Taiwanese students that blacken a competitor. After the losses associated with the premature death of Galaxy Note 7, every detail is important for Samsung, including monitoring the success of a small, but still a competitor in the face of LG. Moreover, before the "big" rival there is a handicap in six months.
Does it make sense to hold an official presentation? Continuing to dig under the Galaxy S8, they say that Samsung still has software in its sleeve, including DeX, about whose functional purpose we know almost nothing. Superficially reported on the work of the intellectual assistant Bixby. Will there be a WOW effect from such an announcement? The expected effect from such an event has already been achieved, and something more is not required from it at this stage. There is a certainty that with Galaxy Note 8 such an excitement with an abundance of leaks will not happen. Perhaps it will be filed by the company, like taking measures to control its resources, but in fact there will be no special need for it. Whether these leaks managed to convince the buyer to buy LG G6 right now, or wait a month and a half for the Galaxy S8, it's hard to say, but the fact that the product is already perceived is completely different, that's for sure.
Sourses: mobiltelefon
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