Wednesday, February 1, 2017

Apple: record revenue and iPhone sales in the first fiscal quarter of 2017


Apple has announced its financial results for the first fiscal year of 2017, which calendar covers the period from October to December 2016.



As it appears from what has announced the American company was a very profitable quarter after a relatively problematic 2016 , as total revenues, sales of iPhone devices, Mac computer sales and the service sector rose. Additionally, the company's boss, Tim Cook , argued that it was the best quarter yet for the Apple Watch ...

Specifically, Apple had profits of $ 17.9 billion (compared with 18.4 billion profit in the first fiscal quarter of 2016) and total revenue of $ 78.4 billion (compared with revenue of $ 75.87 billion. The same period last year) .

Forecasts for the second fiscal quarter of 2017 want Apple to show revenue from 51.5 to 53,500,000,000 dollars and a profit margin of 38% and 39%. By comparison, in the second quarter of 2016 revenues were at $ 50.6 billion while the corresponding period of 2015 was US $ 58 billion.

Analyzing the results by geographical area, Europe and the Asia / Pacific Zone showed a small but noticeable increase while greater the rise in areas of America and Japan. Only "dark" point for Apple was China with sales falling from $ 18.37 billion to 16.23 billion. Dollars. Analysts believe that the trend of the Chinese market will continue and perhaps this is one reason that Apple turned more aggressively also "vast" and growing Indian market.

Overall, in the period October-December 2016, Apple sold 78.3 million iPhone, a new record number (increased by 5% compared to last year), while revenues from sales smartphones increased by 4.7%. As announced by the US company the same demand was equally high for the two versions of 7 iPhone , with 7 Plus but to excel. The revenues of this sector amounted to $ 54.4 billion, increased by 5%.


In the field of tablets and given that Apple showed a new model last fall, the decline continued. Sales fell from 16.12 million to 13.08 million tablets, recording a decrease of around 19%. Respectively, and the income from this activity fell from $ 7.8 billion to $ 5.53 billion.

Instead, after several quarters of decline, upwardly moved the Mac computer sales and respectively moved upward and revenue. Reason for this development is considered by analysts the new MacBook Pro , which was the first upgrade brought by Apple in particular family after at least eighteen months. Special versions with Touch Bar, since these models are significantly more expensive than their predecessors. The value of Mac sales were $ 5.4 billion (1% increase). In addition, segment revenue increased by 7% to nearly $ 7.2 billion.

Finally, sales of "other" products, where Apple TV included, Apple Watch, products under the brand Beats, iPod and accessories, moved downwards by 8% over last year to $ 4 billion.
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