source (photo: Forbes)
When talking about millionaires of our minds are drawn assuming a magnificent house, a vacation to the island, shopping expensive items, and a collection of luxury cars.
An interesting research on the rich in America conducted by Ipsos MediaCT, the research turned out to reveal the findings of different data with that assumption. This research was conducted to find out what, how, and where the rich spend their money. This research is also expected to find more effective ways of advertising and brand promotion see specific to this class of rich people. In fact, is not likely to form a new market for the billionaire by this research.
Based on US National Income, usually rich people spend approximately 65 percent of the money for cruise ships, and about 60 percent to buy a suit, 54 percent for hotels, 52 percent for air tickets, 47 percent of online videos and 42 percent for new cars.
Research involving consumers in the United States that generate approximately US $ 100 thousand per year. There are some interesting findings that should be listened to on the following facts yangmudacom team managed to collect:
Cars choice: Japanese Cars Dominate
Prior to the study done of the initial assumptions will appear. Cars are an option that would come out billionaires famous brands such as Bentley, Marcedes, Ferrari, BMW, and many more. However, according to a study by Ipsos MediaCT and Martini Media, the answer can be expressed mistaken.
Among consumers who generate revenues of approximately US $ 100 thousand per year, most car brands owned even branded Ford, Toyota, Honda, Chevy and Nissan. This car brands over the choice was more because of the convenience they offer and advertising promotions that are considered relevant to the needs of the billionaires.
The Billionaire Also Supermarket Shopping in General
Not only that, consumers who come from the billionaire was also shopping at places people in general. Places supermarkets are also often approached by the general public such as in the Amazon, Target, and Walmart.
Similar delivered Ipsos Chief Insights Officer, Stephen Kraus, as quoted from page Inc. and Liputan6.com. "Of course, the main target of the rich man also upscale shops, but you can also go to almost all outlets, and other retail environments, and discover the rich spend their money on the spot," said Kraus.
Brand Still So Considerations
In the study also found that the brand is also a consideration. They will buy a major brand for some products in addition to luxury brands for other products.
On weekends they are looking for an advertising and promotions that are relevant and entertaining and they very likely 'inedible' ads to be able to buy the product.
Buying Via Online
The other major finding is that the rich are so hyper technology. "Their lifestyle associated with the technology. They think about their lives associated with the technology," said Kraus. It shows that the rich spend their money by shopping online. Approximately 67 percent of consumers shopping online the rich states in the past week.
According to Ipsos, 70 percent of people who generate revenues of US $ 100 thousand per year visit the Amazon in the last 30 days. It's the same category for the purchase of air tickets, women's clothing, accessories, hotel reservations, event tickets, and books about computers.
In addition, they also purchased music, apps, games, and event tickets via smartphone. Kraus explained, consumers rich people who spend a lot of money by buying online it is important for marketers to consider this sector to develop a strategy.
Learning from this research is certainly interesting to discuss that most rich people did not always buy luxury goods. Some of the main requirements, they still use the main brand. Maybe they still buy famous brands do not even depend usability.
These findings also seemed to illustrate that the rich have some habits that we have. Habits such as usability compared to the luxury look but that does not mean do not see the brand at all into consideration.
Brand could still become a benchmark of quality of the product. Especially those of us who have long been a customer of the brand. How do you have a couple of these habits? So will regret for having to spend it?
Source: YangMuda.com
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