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A document published Friday, February 3 on Facebook IQ showed how the social network could take advantage of romance breaks to find new customers.
A study conducted by the site in France, the Netherlands, the United Kingdom, Poland and the United Arab Emirates is particularly interested in users who have changed their status from "in couples" to "unmarried".
The result shows that broken hearts often spend more time on the social network to search for contacts, new interactions and even journeys to change ideas.
According to Facebook's observations, new bachelors are more interested in travel and are looking for new activities. Advertisers will be able to offer advertisements adapted to this situation.
Facebook is also testing a new feature on its smartphone application to find contacts with similar interests. The aim is both to make romantic encounters and to make professional contacts. | peopledaily
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