Ozlem, the sister of a young deaf origin Istanbul, Turkey named Muaharrem cooperate with the production crew to give his brother a special day in his life.
Leo Burnett made a very touching ad campaign for Samsung's call center products Turkey. Giant advertising company that works closely with Ozlem, sister of Muaharrem who was born deaf and the people around their neighborhood to give a surprise to Muaharrem.
During a full moon, Leo Burnett and Samsung installing hidden cameras in Muaharrem environment, and taught sign language neighbors.
One day, Ozlem invites Muaharrem out of the house for a walk. How surprised Muaharrem, for one day, he suddenly found a lot of people who greeted him with sign language. From the start to the shopkeeper, a woman who accidentally hit it, until the taxi driver that he had climbed.
The taxi driver then took Muaharrem and Ozlem go in the square where Muaharrem greet neighbors. The production crew was explained to Muaharrem the confusion that everything is part of a video ad for the latest Samsung call center Turkey for the deaf people.
Although this is only part of the production of advertisements, Muaharrem still very touched and grateful to all those who have great difficulty involved for the sake of him by surprise. You're curious as to what this touching ad? Let's see the video.
(Source: BuzzFeed)
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