US Open: Serena Effects, ticket prices women's final surpasses man

FINAL TICKETS - Serena Williams is believed to trigger the soaring prices of the US Open women's final, 2015. (Reuters/Adrees Latif)

New York - The influence of figure tennis player Serena Williams at a Grand Slam US Open (US) in 2015 was exceptional. Win Calendar Slam or not next week, the US players have recorded a new history.


For the first time, the US Open women's final price is more expensive than the price of tickets for the men's final. And for prime time anyway, first women's final tickets were sold out tickets for men's final.

As reported by TiqIQ, the average prices women's final on September 12 priced worth 956.37 US dollars (Rp13,52 million) or more than double last year's price, which is only worth 421.05 US dollars (Rp5,95 million). For comparison, the average men's final ticket price is only worth 888.24 US dollars (Rp12,57 million).

The majority of fans hoping to see directly Serena did something that never again occur in the sector daughter since 1988, which won four Grand Slam titles in a single season calendar. Serena came into the US Open armed with the title of the Australian Open, French Open and Wimbledon. That means going to take her US Open title won Calendar Slam.

Serena is also not just toss the final ticket price. Sister tennis player Venus Williams is also helping raise ticket prices throughout the tournament. The average ticket price in the US Open was up 32 percent this year, to 385.26 US dollars (Rp5.45 million).

"The fact he has made something that had never happened in 30 years, which raised the demand for tickets," said vice president of data and communication TiqIQ, Chris Matcovic, as reported by CNBC, Saturday (05/09/2015).

Serena is only one reason the US Open 2015 ticket prices soar. Because of the schedule change, the title of this year's US Open is only divided into 24 sessions, but usually 26 sessions. As a result, available seats shrink.

Another factor, the US Open has become one of the major sports events in New York were able to attract an audience from around the world.

Chief Revenue Officer of the US Tennis Association, Lew Sherr, said more than 700,000 people are expected to watch live US Open this year. According to studies conducted, the economic effects of the implementation of this Grand Slam tournament reached 750 million US dollars, or around Rp10.6 trillion.

The details in the form of money spent directly and indirectly, from hotels, restaurants, taxis, to the laundry.

"US Open effect massive, bigger than the Super Bowl," said Sherr. (Bola.com)