It seems that Xiaomi mobile business returned to growth. As the head of market research firm IHS Technology Kevin Wang, in 2017 a Chinese manufacturer able to easily sell more than 70 million smartphones. Of these, about 18 million will be selling in the Indian market.
To new heights
Xiaomi devices pace of sales growth began to decline in 2015, when the company shipped 70 million smartphones instead of the planned 100 million. Last year, she had to face a sharp drop in demand in the Chinese market - the competitors took the lead due to the extensive network of shops and offline advertising, its role is also played by the situation with the fakes . As a result, deliveries fell to 57 million (IHS data).
To regain lost ground, Xiaomi start to invest in the development of branded retail. The other day the head of Ley Tszyun said that to successfully compete in the smartphone market, they will focus on three areas: innovation, quality and delivery. The company will continue to introduce the latest technology and will try to solve the deficit problem.
Not all at once
Even if analysts' forecasts IHS confirmed, 70 million smartphones Xiaomi is not enough to return to the top five largest manufacturers. According to IDC estimates of experts, the Chinese Vivo on the fifth line of the rating has completed more than 77 million units and continues to increase its sales in 2016.
Source/Image: MyDrivers.com
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